Businesses today are faced with a unique challenge. During economic downturns, it’s important not to pull back too much in any business. Harvard Business Review refers to this...
A crucial part of building a successful business is learning how to protect your product. It’s not enough to just create something customers want. The key...
With no clear end of the pandemic in sight and federal aid running out, the question a lot of us have is, how long can we...
Rolling forecasts are still a fairly new concept for businesses. In many organizations, financial planning is as follows: at the end of every year, you create...
Hiring new employees over Zoom has been an adjustment. For more than a decade, my public relations agency Stanton & Company has worked from an office. We are...
Salesforce is the king of enterprise customer relationship management (CRM). HubSpot is the king of CRM tools for small to medium-size businesses. The CRM space is...
How do you know if your business is on track? Startup founders and business owners have to juggle a million and one different variables in order...
When it comes to building a consumer goods product, conventional wisdom (especially in Silicon Valley) is to go all in on one marketing channel. For example:...
What do meetings, lunch & learn sessions, and workshops look like in a virtual world? In today’s current environment, businesses are changing the way they think...
As part of my series about the “How Business Leaders Plan To Rebuild In The Post COVID Economy”, I had the pleasure of interviewing Hicham Azhari...