I recently gave a presentation for the Consumer Health Summit (CHS) about the fundamentals of building a long-term, sustainable brand. When I was thinking about what...
We don’t think about business meetings the same way we do today as we did 100 years ago. Today’s working culture is more relaxed, more casual,...
In a changing world, what does it mean to stay relevant…or competitive…or better yet, to get ahead. One benefit of COVID has been reinvention. For example,...
Working together with other people on hard things is challenging (and also rewarding!). Conflict is a natural part of solving complex problems. How we approach conflict,...
Every business owner knows a great client when we find one. Great clients stand out from the crowd. They respect the work we do. They pay...
The phrase “We need to stay on message, we need to stay on brand” is quite common in corporate America. But in order to stay “on...
How do you make a hard decision when neither choice is good? There’s a great book called The Hard Thing About Things by Ben Horowitz (one of the...
It’s one thing for a company to run a marketing campaign with a hashtag promoting social good. It’s entirely another for a company to deploy marketing...
99% of startup founders shouldn’t be startup founders. As an investor, I’ve listened to hundreds and hundreds of startup pitches. I’ve also played an active role...
Entrepreneurship is anchored in creativity. The best entrepreneurs see solutions to problems that haven’t been thought of before. They don’t just notice what something “is,” but...