Delivering a successful brand ad campaign requires two kinds of ‘creative’ effort. There is the creative expression of the brand: “What statement are we trying to...

Business books are becoming more popular every year. Being the author of a book, especially one associated with your industry, is a different sort of marketing...

If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity...

There are two major issues affecting the world right now—and specifically the United States. One is the pandemic, which has proven itself to be much more...

The most effective type of marketing is not having to market yourself at all. This is a contrarian viewpoint, but the reality is, some of the...

Every year, Interbrand ranks the top 100 best global brands. On this list are brands many of us recognize in an instant: Apple, Google, Amazon, Coca-Cola....

For the past few years, the technology world has slowly been evangelizing the role voice will play in our everyday lives. It began in 2014, when...

One of my first jobs out of business school was at a company called BusinessObjects. I joined the team as a consultant. In reality, “consulting” meant...

I’ve always envied people in industries like mathematics and programming, and for one reason: in those fields, there’s generally a right answer, and there’s a wrong...