Brendan Kane
Content marketing can be incredibly powerful for driving leads for your business. If you know how to do it right....
Brendan Kane
I’m going to let you in on a little secret: Viral videos all follow the same basic formula. Hook: “Woah, that’s different! You have my attention.” Story: “Take...
Brendan Kane
The fundamentals of B2B marketing aren’t that different from B2C marketing or marketing in general. At the end of the day, you’re selling to a person. ...
Brendan Kane
The key to creating a successful digital marketing campaign is to create what I like to call a Hook Point. If you’ve never created a Hook...
Brendan Kane
I’ve had hundreds of videos go viral. And yes, there’s a “method to the madness.” In 2018, I ran an experiment: “Can I build a following...
Brendan Kane
All effective digital marketing comes down to one very simple thing: Does your content have a Hook Point? A Hook Point is the unique idea that...
Johann Wrede
Delivering a successful brand ad campaign requires two kinds of ‘creative’ effort. There is the creative expression of the brand: “What statement are we trying to...
Dan Harrington
Business books are becoming more popular every year. Being the author of a book, especially one associated with your industry, is a different sort of marketing...
Siddharth Taparia
If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity...
Siddharth Taparia
There are two major issues affecting the world right now—and specifically the United States. One is the pandemic, which has proven itself to be much more...