Dileepan Siva
In a crowded marketplace, only great brands survive. Great brands are built through humanity’s oldest tool: storytelling. Nowadays, all you...
Brendan Kane
Content marketing can be incredibly powerful for driving leads for your business. If you know how to do it right. I have been helping brands, businesses,...
Brendan Kane
I’m going to let you in on a little secret: Viral videos all follow the same basic formula. Hook: “Woah, that’s different! You have my attention.” Story: “Take...
Brendan Kane
The fundamentals of B2B marketing aren’t that different from B2C marketing or marketing in general. At the end of the day, you’re selling to a person. ...
Brendan Kane
The key to creating a successful digital marketing campaign is to create what I like to call a Hook Point. If you’ve never created a Hook...
Brendan Kane
I’ve had hundreds of videos go viral. And yes, there’s a “method to the madness.” In 2018, I ran an experiment: “Can I build a following...
Brendan Kane
All effective digital marketing comes down to one very simple thing: Does your content have a Hook Point? A Hook Point is the unique idea that...
Johann Wrede
Delivering a successful brand ad campaign requires two kinds of ‘creative’ effort. There is the creative expression of the brand: “What statement are we trying to...
Dan Harrington
Business books are becoming more popular every year. Being the author of a book, especially one associated with your industry, is a different sort of marketing...
Siddharth Taparia
If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity...