The most effective type of marketing is not having to market yourself at all. This is a contrarian viewpoint, but the reality is, some of the...
Every year, Interbrand ranks the top 100 best global brands. On this list are brands many of us recognize in an instant: Apple, Google, Amazon, Coca-Cola....
For the past few years, the technology world has slowly been evangelizing the role voice will play in our everyday lives. It began in 2014, when...
One of my first jobs out of business school was at a company called BusinessObjects. I joined the team as a consultant. In reality, “consulting” meant...
I’ve always envied people in industries like mathematics and programming, and for one reason: in those fields, there’s generally a right answer, and there’s a wrong...
If you’re a consumer, you’re more powerful than ever. With so many independent brands springing up, and with increasing transparency online, you’re empowered to choose products...
Sometimes, a LinkedIn message or a phone call just isn’t enough to get you access to the people you really want to talk to.
If you want people to trust that your marketing is authentic, it can't only be about catchy slogans and larger-than-life campaigns.
Here’s why storytelling, patient data-driven marketing, and—imagine this—offline marketing need to be part of your marketing strategy in 2019 and beyond. I once proclaimed myself immune...
I recently strolled into a large beauty retailer and asked where I could find the clean (i.e. healthier) makeup. The sales associate pointed me to an...