Here’s why storytelling, patient data-driven marketing, and—imagine this—offline marketing need to be part of your marketing strategy in 2019 and beyond. I once proclaimed myself immune...
I recently strolled into a large beauty retailer and asked where I could find the clean (i.e. healthier) makeup. The sales associate pointed me to an...
Having a winning company isn’t about beating rivals in an old game anymore. Giant billboards. Direct mail promotions. Glossy print ads. They’re the oldest marketing strategies...
You wouldn’t believe how most of the restaurant industry operates. Today, the majority of medium- to low-end restaurants don’t even cook the food they serve. Instead,...
One very important lesson I have learned in life and in my over 15 years of writing and editing is that once time is gone, you...
Most companies feel the need to be present on every single social media platform to reach their full marketing potential. Marketing managers are instructed to create...
Facts, accomplishments, and even impressive technological capabilities generally don’t prove as effective, depending on the audience. And the reason is because they don’t prove memorable. A...
Providing great and valuable customer experience means ensuring every single touchpoint you have with a customer is pleasant and seamless. The definition of customer experience––or, CX––can...
Although the work of a marketing leader is varied, these are the essential elements of it. Just like any other executive position, marketing leadership roles are...
I was recently chatting with the owner of a bagel shop in my neighborhood, and she told me her daughter had introduced her to ThirdLove’s bras. ...