Amazon founder Jeff Bezos once said, “Your brand is what people say about you when you are not in the room.” It sounds painfully obvious, but...
The way we buy is changing beyond recognition. Building buyer trust is becoming increasingly important. We see this in the ways companies are using influencer marketing,...
Thought leadership is one of—if not the most—misunderstood marketing tactics out there. In fact, most people have no idea what it even is. During sales calls...
A company is only as good as it’s employees. Whether you’re a small startup or a Fortune 500 company, finding and hiring the right candidates for...
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Every year is filled with PR crises, and 2018 was no exception. Let’s start with United Airlines. The airline is no stranger to a public controversy,...
If you’re anything like me, you’ve never met a personality metric you haven’t loved—I’m as eager to be defined as I am to eat a piece...
With humor and levity, this title reconsiders traits traditionally considered feminine through a critical lens.
Interviews are usually the toughest part of searching for a new job. Even if you spend hours researching a company, fine-tuning your resume, and practicing your...
“Are people just doing a bunch of things without me?” I screamed over the thudding bass in a downtown Oakland bar. My friends arched their eyebrows,...