The world is infinitely complex.  It only grows more complex as media outlets multiply and vie for our attention. Each outlet wants you to believe their...

What exactly is a friendship? It’s not quite a romance — based on continuous intimacy, romantic love, with countless novels and movies created to explore it. ...

Traditionally, “media” has referred to any form of content — articles, photos, videos — that human beings create for other human beings. But over the years, and now more...

Too many leaders set values unilaterally — from the top down. Top-down values aren’t really values. They’re commands. Especially in today’s talent market, where people crave a...

Three years ago, my company (Lawtrades) almost went bankrupt. We’d failed to raise a Series A or generate any interest among VCs.  Last month, we closed...

Not even 20 years ago, “collecting data” was something few companies did. Nowadays, people talk about everything they will do with big data. But back then,...

Here’s a hard truth for entrepreneurs: The people who tell you to “Go all in” have no idea what it means to go all in. Or,...

Month by month, as the Great Resignation continues, the talent shortage deepens.  As the Wall Street Journal reports, more than half of all business owners have...

Building a business is hard. It’s a never-ending challenge of balancing strategy, execution, people skills, product development, customer service, and opportunity cost. When you get all...

No one connects with an influencer’s audience better than that influencer. For students of old-school marketing and advertising, it might seem odd to make someone who...

Even Steve Jobs, one of the most notable mavericks of our time, knew he couldn’t do it alone. “Great things in business are never done by...

The first half of 2021 produced 291 new unicorns — more than 2011-2015 combined. Unicorns, which are new companies valued at $1 billion or higher, were so named...

Recently, I met my team at Upscribe in person for the first time.  We hired most of our 13-person team during the pandemic, so we’ve never actually met...

Thirty years ago, there was a very obvious cue as to when the workday was done. For many knowledge workers, you were expected to be in...

There’s an infamous dilemma that all marketplace founders face: Should they start with supply or demand? Uber faced this question in 2008. Initially, Uber’s founders designed...

Most companies’ narratives revolve around products, features, and value propositions.  And while those are definitely important, there’s a much bigger opportunity to build emotional connections. When...

Business partnerships — like all partnerships — are a two-way street. I have been working in PR for a long time. And one of the things I have...

Full-time work has always had one big advantage: safety. The reason your parents, and your parents’ parents spent so much of their lives putting in long...

Imagine you’re responsible for an enormous cruise ship. What would your role be? I often ask this question when I first meet a new leader. What’s...

In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model —...