Building a business is hard. It’s a never-ending challenge of balancing strategy, execution, people skills, product development, customer service, and opportunity cost. When you get all...

No one connects with an influencer’s audience better than that influencer. For students of old-school marketing and advertising, it might seem odd to make someone who...

Even Steve Jobs, one of the most notable mavericks of our time, knew he couldn’t do it alone. “Great things in business are never done by...

The first half of 2021 produced 291 new unicorns — more than 2011-2015 combined. Unicorns, which are new companies valued at $1 billion or higher, were so named...

Recently, I met my team at Upscribe in person for the first time.  We hired most of our 13-person team during the pandemic, so we’ve never actually met...

Thirty years ago, there was a very obvious cue as to when the workday was done. For many knowledge workers, you were expected to be in...

There’s an infamous dilemma that all marketplace founders face: Should they start with supply or demand? Uber faced this question in 2008. Initially, Uber’s founders designed...

Most companies’ narratives revolve around products, features, and value propositions.  And while those are definitely important, there’s a much bigger opportunity to build emotional connections. When...

Business partnerships — like all partnerships — are a two-way street. I have been working in PR for a long time. And one of the things I have...

Full-time work has always had one big advantage: safety. The reason your parents, and your parents’ parents spent so much of their lives putting in long...

Imagine you’re responsible for an enormous cruise ship. What would your role be? I often ask this question when I first meet a new leader. What’s...

In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model —...

Just about every personal growth analogy can be traced back to surfing. One of the most powerful comes from surfing’s most essential task: riding waves. When...

When building a startup, there’s never a wrong time to ask for advice. However, part of the challenge of being a first-time entrepreneur is “knowing what...

There are two types of candidates: experienced and trajectory.  Experienced hires have lived through the wringer. They’ve solved major problems for other companies and they have...

In Sapiens, Yuval Harari discusses how the most influential members of society tend to be polymaths. They may do really well in one area, but their expertise...

A great culture doesn’t just happen — it’s built through care and intention. Great company cultures require intentional effort.  Culture is cultivated and groomed, not just at...

Not all terminations need to happen. For the ones that do, preserving dignity is key. I turned into a robot the first time I fired someone....

Someone once asked critically acclaimed film director and screenwriter, Stanley Kubrick, if it was usual for a director to spend so much care on lighting each...

My parents come from Sri Lanka, and I was born in the UK. We were one of those families that moved every two or three years....