Thought leadership is one of—if not the most—misunderstood marketing tactics out there. In fact, most people have no idea what it even is. During sales calls...
Every year is filled with PR crises, and 2018 was no exception. Let’s start with United Airlines. The airline is no stranger to a public controversy,...
Finally, after more than a month’s work, you’re ready to hit “submit” on your latest company blog post. You’ve painstakingly collected the necessary stats and figures...
Apps, search engines and social media networks have a constant presence in most people’s everyday lives. Years ago, these sites and apps seemed harmless and helpful — they...
Interviews are usually the toughest part of searching for a new job. Even if you spend hours researching a company, fine-tuning your resume, and practicing your...
Challenging the status quo is one thing. Lots of people challenge the status quo—and are subsequently knocked right back into the flow of normalcy. Challenging the...
“Are people just doing a bunch of things without me?” I screamed over the thudding bass in a downtown Oakland bar. My friends arched their eyebrows,...
What most people consider thought leadership, really isn’t thought leadership—it’s content marketing with a CEO cameo. Once being a “thought leader” became cool, PR and marketing...
I’ve always been a believer that experience is life’s greatest teacher. That belief was manifested in the form of a sales job. Most people don’t realize...
The amount of writing jobs available in the world is way bigger than people realize. To be perfectly honest, when I was studying creative writing in...
Life-changing conversations don’t always happen after a presentation in the workplace—they happen in elevators, hallways, and break rooms. Your greatest...