Most organizations don’t do very much strategic thinking around “power generation.” And they shouldn’t. Power is generated through regulated utilities—and the days of factories and businesses...

Hiring new employees over Zoom has been an adjustment. For more than a decade, my public relations agency Stanton & Company has worked from an office. We are...

Salesforce is the king of enterprise customer relationship management (CRM). HubSpot is the king of CRM tools for small to medium-size businesses. The CRM space is...

How do you know if your business is on track? Startup founders and business owners have to juggle a million and one different variables in order...

There are two major issues affecting the world right now—and specifically the United States. One is the pandemic, which has proven itself to be much more...

In March 2020, the largest “work-from-home” experiment in history began. The moment entire companies moved their workforces remote, business owners and employees alike both started to...

When it comes to building a consumer goods product, conventional wisdom (especially in Silicon Valley) is to go all in on one marketing channel. For example:...

I grew up in Los Angeles, but when it came to work, I was raised in New York City. Since moving back to the west coast...

What do meetings, lunch & learn sessions, and workshops look like in a virtual world? In today’s current environment, businesses are changing the way they think...

As part of my series about the “How Business Leaders Plan To Rebuild In The Post COVID Economy”, I had the pleasure of interviewing Hicham Azhari...

One of the things I notice and appreciate most in an employee is consideration and a strong sense of ownership. It can be truly day-making when...

Businesses fail every day for a number of reasons. There’s no market for the product or service being sold Incorrect go-to-market strategy The product doesn’t actually...

We are in the age of innovation where almost every single function within a company can be improved, optimized, and provided as a scalable service. The...

Since the start of the coronavirus pandemic, more than 30 million people have filed for unemployment. Despite the fact that unemployment seems to be slowing (11.1%...

As someone who started her career in advertising in account management, decorum and client management are now in my blood. I’ve always had the desire to...

One of the most important business metrics during a recession is customer retention. Of course, getting new customers is vital to growing a business, but keeping...

During a crisis, it’s easy to fall into a state of panic. But so far, 2020 has felt like one significant crisis after the next. We’re...

Cash is the lifeblood of any company. But in a pandemic, it can be difficult to know how to perceive the cash situation of your business....

If you are a CIO, then customer experience should be at the top of your priority list. According to a report from CIO Magazine, customer service...

Applications using Content Services Platforms (CSPs) aka Enterprise Content Management (ECM) systems in 2020 need to have a clear focus on security.  Well, duh. Let’s dive...