When it comes to building a consumer goods product, conventional wisdom (especially in Silicon Valley) is to go all in on one marketing channel. For example:...
Businesses fail every day for a number of reasons. There’s no market for the product or service being sold Incorrect go-to-market strategy The product doesn’t actually...
One of the most important business metrics during a recession is customer retention. Of course, getting new customers is vital to growing a business, but keeping...
Cash is the lifeblood of any company. But in a pandemic, it can be difficult to know how to perceive the cash situation of your business....
If you are a CIO, then customer experience should be at the top of your priority list. According to a report from CIO Magazine, customer service...
In 2018, consumers in the United States spent $128.5 billion on sustainable consumer goods. According to Nielsen, sales in the sustainable goods sector have risen 3.5%...
Personally, I don’t think there’s ever a “right time” to start a business. If you look at the last big financial recession, a lot of powerful...
Building a company is always stressful. For example, when we launched my previous company, Talent Rover, there was always something going on—some fire we had to...
A crisis has a knack for exposing what’s most important. The coronavirus pandemic is challenging the fundamental fabric of our society: do people feel safe financially,...
Overnight, working from home went from something that many of us would occasionally do to an everyday way of life. It is certainly one of the...
Joe Gardner
The one sport that taught me the most about leading teams and building companies was hockey––a game of tenacity, toughness,...
Richard Newman
Life-changing conversations don’t always happen after a presentation in the workplace—they happen in elevators, hallways, and break rooms. Your greatest...
Brian D. Evans
People with an atypical mindset use what doesn’t work as a way to find opportunities that everyone else is ignoring.
Sami Rusani
Whether you’re giving an impromptu sales pitch or trying to make friends in a bar, your ability to connect is...
JC Grubbs
A strong privacy policy is a serious competitive advantage for a business. After all, if data is your stock and...
Minutes Staff
Here’s why storytelling, patient data-driven marketing, and—imagine this—offline marketing need to be part of your marketing strategy in 2019 and...
Jeff Byers
I told myself that not only would I work in the offseason, but I would find a job that required...
Bibop Gresta
Sustainability isn’t just about how the product is created. It’s also very much about how the product is destroyed. This...
Joe Gardner
If you’re an investor, know that these pieces must be in place before you invest in a startup: The founders...
Minutes Staff
Work-life balance means something different to everyone, but we all need it to be the best we can both at...
Matthew Jones
We all deal with major life changes—it’s part of being human. Whether it’s death, changing jobs, re-locating, or another significant event, each...
Matthew Jones
Capitalism turns people into commodities. People, in all of their complexities, get reduced to titles, net worth, and are only viewed...
Dan Moore
The other morning I woke to a bombardment of millennial tropes. They came from my timelines and news feeds, my...
Nicolas Cole
You’ve heard the term “mid-life crisis.” It’s that time in every person’s life when they wake up one morning, their...
Nicolas Cole
The term "thought leadership" is a fairly new one in the marketing world.
Nicolas Cole
A resume is nothing but a list of skills. Here's what's missing.
Nicolas Cole
This is precisely why improvement and growth is a process--not a destination.
Nicolas Cole
This 1 shift will immediately put you in a better mental state.
Nicolas Cole
It's not your company blog, that's for sure.
Nicolas Cole
That person with 1M followers? They might not be as influential as you think...