If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity...
Hiring new employees over Zoom has been an adjustment. For more than a decade, my public relations agency Stanton & Company has worked from an office. We are...
When it comes to building a consumer goods product, conventional wisdom (especially in Silicon Valley) is to go all in on one marketing channel. For example:...
Businesses fail every day for a number of reasons. There’s no market for the product or service being sold Incorrect go-to-market strategy The product doesn’t actually...
One of the most important business metrics during a recession is customer retention. Of course, getting new customers is vital to growing a business, but keeping...
Cash is the lifeblood of any company. But in a pandemic, it can be difficult to know how to perceive the cash situation of your business....
If you are a CIO, then customer experience should be at the top of your priority list. According to a report from CIO Magazine, customer service...
In 2018, consumers in the United States spent $128.5 billion on sustainable consumer goods. According to Nielsen, sales in the sustainable goods sector have risen 3.5%...
Personally, I don’t think there’s ever a “right time” to start a business. If you look at the last big financial recession, a lot of powerful...
Building a company is always stressful. For example, when we launched my previous company, Talent Rover, there was always something going on—some fire we had to...