For the past three years, I've worked with over 200 different founders, executives, public speakers, NYT best-selling authors, Olympians, Grammy-winners, and more, helping them build their...
All of us, whether we are conscious of it or not, are in some way, shape, or form, "building a brand" for ourselves on the internet.
A lot of people think successful thought leadership is about mass exposure. It’s not. Exposure is being in a lot of different places, often. It’s creating...
Just over a decade has passed since Christopher Ju left university life to pursue a career as a hip-hop producer. Well actually—that’s not entirely true. He...
Nowadays, everyone wants to know how to become a Thought Leader. The strategy is actually pretty simple: add value to your industry by sharing what you...
Businesspeople often have a pop culture blind spot. They think it’s irrelevant at best, frivolous at worst. But that’s a major oversight. Marketing is both art...
I hear it all the time: “How do I build a more effective personal brand?” There are a couple of things wrong with that question. For...