I would be hard-pressed to think of a founder who intimately knew their product before starting their company. More commonly, founders are potential customers rather than...
Offline marketing often seems like a risky proposition for e-commerce companies. Today, everything is tracked, measured, analyzed, and organized. Clicks are counted, and page views are...
Building a startup is a bit like building a relationship. When something feels really difficult — you’re trying to make it work, but you just can’t — it’s a sign...