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The 1 Habit That Keeps 99% Of People From Ever Becoming Rich

There are really only 2 ways to build true wealth for yourself.


There are really only 2 ways to become rich:

Make more.

Spend less.

I am 27 years old, and one habit in particular I notice the vast majority of society (but specifically starting with 20-somethings) nurtures is the habit of making more to spend more.

As my father would say, “Expenses rise to meet income.”

Here’s a typical 20-something scenario, fresh out of college:

  • Graduate and immediately try to land the highest paying job possible, or the one with the most immediate upward mobility (forget any sort ofinvesting in a lower paying position in order to learn things for a longer term payoff).
  • Receive first promotion within a year, immediately upgrade apartment.
  • Receive second promotion year 2, buy a sports car.
  • Receive third (big) promotion year 3, buy a ring you can’t really afford for that “special someone,” maybe even throw down a mortgage on a house.
  • No more promotions for a while. Salary ceiling becomes fixed. Meanwhile,habit for spending has already been established.
  • Etc. for the rest of life.

This is an (intentionally) overly simplified example, but unfortunately it’s fairly spot on. The average savings amount for working-age families is around $95,000.

Total. In their entire lifetime.

And actually, that’s not an entirely accurate estimate, since if you look at the data for the middle class (largest class), most families have $0 savings — and the ones that do have somewhere around $5,000.

What does that tell you about our society?

We work harder to make more — to spend more.

How you become rich when you’re young is the same way you become rich when you’re older.

You make more, but spend less.

A long time ago, I read this story about a banker who was explaining what living on a $500,000 / yr salary was like. He had a big house, two sports cars, took quarterly vacations around the world. It sounded like he was living the dream.

“But if I lose my job,” he admitted in the story, “I’d lose all of that.”

He was making $500,000 / yr, and he was also spending close to $500,000 / yr.

By definition, he was not rich.

Actually, he was quite poor — no savings to call his own.

The older I get, the more I realize people’s definition of “wealth” is wrong.

Making money is easy.

Once you learn how value is exchanged, bringing in money isn’t the challenging part.

The challenge comes in making more than you’re used to, but continuing to live as you are.

Continuing to keep your overhead lean. Continuing to practice good money management habits. Continuing to put money into investment vehicles.Continuing to live as if nothing has really changed about your income status — except for how much money you’re able to save.

Most people fail with this. The majority, actually.

Your question shouldn’t be, “How do I become rich?”

Your question should be, “How can I spend less — so that I can save more?”

A lot of people can solve for the making money part. In a capitalist society, it’s not rocket science.

But not very many people master the second part, which is the saving.

I encourage you to prioritize working on that habit, first and foremost. If you’re remotely ambitious, you’ll find a way to start making some good money. But the moment you take your eye off the ball and get too comfortable with what you’re making, you’ll stop practicing what’s most important.

Another quotable from my father:

It’s not about how much you make.It’s about how much you save.”

Nicolas Cole is the founder of Digital Press, a content marketing agency that turns founders, executives, and entrepreneurs into world-renowned thought leaders. As an author, Cole is a 4x Top Writer on Quora and Top 30 Columnist for Inc Magazine with over 50 million views on his work. His writing has appeared in TIME, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and more.

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