It’s one thing for a company to run a marketing campaign with a hashtag promoting social good. It’s entirely another for a company to deploy marketing...
Whenever I’m having a conversation with someone about their career, especially recent graduates, I always tell them the job you want is out there—you just have...
“We’re all in this together.” For the past five months, that has been the message of the United States and all around the world. Governments are...
If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity...
There are two major issues affecting the world right now—and specifically the United States. One is the pandemic, which has proven itself to be much more...
At the beginning of March, I was promoted to oversee all of SAP’s global events, our sponsorship portfolio, and our Global Experience Centers. For those who...
The most effective type of marketing is not having to market yourself at all. This is a contrarian viewpoint, but the reality is, some of the...
Every year, Interbrand ranks the top 100 best global brands. On this list are brands many of us recognize in an instant: Apple, Google, Amazon, Coca-Cola....
Congratulations! You have just been promoted to a leadership role in your company. You have aspired to be a manager and leader throughout your career, and...
For the past few years, the technology world has slowly been evangelizing the role voice will play in our everyday lives. It began in 2014, when...