When a company experiences a crisis, a wartime mentality is necessary. Some crises are outside the company—as we’ve seen with COVID-19 and its impact on businesses...
The phrase “We need to stay on message, we need to stay on brand” is quite common in corporate America. But in order to stay “on...
How do you get the best out of your leaders and employees in a challenging environment? One of the biggest takeaways from the last 12 months...
It’s one thing for a company to run a marketing campaign with a hashtag promoting social good. It’s entirely another for a company to deploy marketing...
Whenever I’m having a conversation with someone about their career, especially recent graduates, I always tell them the job you want is out there—you just have...
“We’re all in this together.” For the past five months, that has been the message of the United States and all around the world. Governments are...
If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity...
There are two major issues affecting the world right now—and specifically the United States. One is the pandemic, which has proven itself to be much more...
At the beginning of March, I was promoted to oversee all of SAP’s global events, our sponsorship portfolio, and our Global Experience Centers. For those who...
The most effective type of marketing is not having to market yourself at all. This is a contrarian viewpoint, but the reality is, some of the...