When you run a company, crafting a distinct and recognizable voice helps you differentiate your brand from your competitors. Your brand’s voice is the purposeful expression...
What Is: Up To The Minute? A thought leadership showcase. A wealth of knowledge. Your new weekly go-to source of insight from voices big and...
What makes a good marketer? Most people would say good communication skills are top-of-list. Maybe a solid grasp of analytics. And certainly an in-depth understanding of...
Have you ever tried explaining something over and over again, using a bunch of examples and “for instances,” and still failed to effectively illustrate your point?...
As a businessperson, the worst feeling is when you do everything right in the negotiation process but can’t close the deal. The weeks or months of...
The way we buy is changing beyond recognition. Building buyer trust is becoming increasingly important. We see this in the ways companies are using influencer marketing,...
Thought Leadership isn’t anything new. Actually, the phrase itself is pretty old—the words “thought leader” first appeared together in 1876 to describe American philosopher and transcendentalist...
Thought leadership is one of—if not the most—misunderstood marketing tactics out there. In fact, most people have no idea what it even is. During sales calls...
The explosion of social media has created a content war in which only the strongest brands win. In a climate where anyone can easily and rapidly...
Finally, after more than a month’s work, you’re ready to hit “submit” on your latest company blog post. You’ve painstakingly collected the necessary stats and figures...