What Is: Up To The Minute?
A thought leadership showcase. A wealth of knowledge. Your new weekly go-to source of insight from voices big and small across a wide range of industries. Here at Minutes, we know how tough it is to keep up with Seth Godin’s latest copywriting tips, what Gary Vaynerchuk is currently preaching to millions of aspiring entrepreneurs, and Jay Baer’s hot new take on influencer marketing. And the big names aren’t the only ones offering great insight, either. That’s why we’ve decided to dig up, collect, and share the best recent thought leadership in one place.
1. MIT research affiliate and technology advisor Irving Wladawsky-Berger: “The key question is whether experts still believe that, over time, blockchain has the potential to become a truly transformative technology. And, with few exceptions, the answer is positive.”
What came first: bitcoin or blockchain? I always assumed blockchain for two obvious reasons: bitcoin was built using blockchain technology, and blockchain has other purposes outside of cryptocurrency. But apparently, blockchain was created specifically to support bitcoin. So essentially, their inception was one and the same.
Wladawsky-Berger explains how blockchain “transcended its original objectives” and illustrates several potential technologies where blockchain could be implemented in Blockchain, Yesterday’s Hype, Transitions Into Something Else.
2. Emmy-award-winning storyteller and author Matt Knisely on Twitter: “It is a good way to receive news or read about the public’s opinion about certain current events; but Twitter, like anything else, has a different side, too.”
We all have our own social media vice(s). For Knisely (and I), it’s Twitter. There are plenty of takes on social media overuse and its detriment and how to establish a healthy, productive relationship with social media. Some are worth reading. Others aren’t. This piece falls into the former category.
Knisely wants you to be more present and purpose-driven when using social media, as he explains in Stop Wasting Time On Twitter.
3. Business and branding publisher Vishal Kataria on becoming a true thought leader: “In the pursuit of this coveted title, many people do things that go against the ethos of thought leadership.”
More and more founders and CEOs are realizing the benefit of thought leadership. And as a result, articles offering advice as to how to establish oneself as a true thought leader are becoming increasingly prevalent. So we know what to do. But what about what not to do?
Kataria reveals pitfalls in 5 Things That Authentic Thought Leaders Avoid Without Fail.
4. Executive coach and leadership development firm founder Rebecca Zucker: “Highly efficient leaders often lose their focus on people due to a limiting belief that more people-focused activities will slow them down and impede their ability to execute, and to ultimately be successful.”
Business leaders focused solely on making deals are at risk of overlooking a crumbling company culture right behind their backs. Striking the balance between productive and people-focused is difficult, but essential for every great company leader. This considered, understanding how to prioritize both people and work is essential.
Zucker details the right approach in Why Highly Efficient Leaders Fail.
5. Author, keynote speaker, and business & technology advisor Bernard Marr: “Data matters to every business. So it follows that every business needs a data strategy.”
That’s one way to get to the point. Marr doesn’t waste your time here, crushing through seven key factors your company’s data strategy should cover in under 900 words. Everything you need to know in order to create a comprehensive, effective data strategy can be found here: How To Create A Data Strategy: 7 Things Every Business Must Include.