Here’s why storytelling, patient data-driven marketing, and—imagine this—offline marketing need to be part of your marketing strategy in 2019 and beyond. I once proclaimed myself immune...
I recently strolled into a large beauty retailer and asked where I could find the clean (i.e. healthier) makeup. The sales associate pointed me to an...
For the past three years, I've worked with over 200 different founders, executives, public speakers, NYT best-selling authors, Olympians, Grammy-winners, and more, helping them build their...
All of us, whether we are conscious of it or not, are in some way, shape, or form, "building a brand" for ourselves on the internet.
Many entrepreneurs think founding a digital-first brand is a shortcut to the top. And it’s easy to see why. A slew of brands in recent years—from...
When you first launch your company, it’s just a baby—your baby. It’s starting to find its footing in the world and needs a lot of help...
A lot of people think successful thought leadership is about mass exposure. It’s not. Exposure is being in a lot of different places, often. It’s creating...
This week's featured topics include startup branding; innovation strategy; the need for a shift in employee departure policy; and more.
What Is: Up To The Minute? A thought leadership showcase. A wealth of knowledge. Your new weekly go-to source of insight from voices big and small...
I hear it all the time: “How do I build a more effective personal brand?” There are a couple of things wrong with that question. For...