Rolling forecasts are still a fairly new concept for businesses. In many organizations, financial planning is as follows: at the end of every year, you create...
Hiring new employees over Zoom has been an adjustment. For more than a decade, my public relations agency Stanton & Company has worked from an office. We are...
Salesforce is the king of enterprise customer relationship management (CRM). HubSpot is the king of CRM tools for small to medium-size businesses. The CRM space is...
How do you know if your business is on track? Startup founders and business owners have to juggle a million and one different variables in order...
When it comes to building a consumer goods product, conventional wisdom (especially in Silicon Valley) is to go all in on one marketing channel. For example:...
What do meetings, lunch & learn sessions, and workshops look like in a virtual world? In today’s current environment, businesses are changing the way they think...
As part of my series about the “How Business Leaders Plan To Rebuild In The Post COVID Economy”, I had the pleasure of interviewing Hicham Azhari...
Since the start of the coronavirus pandemic, more than 30 million people have filed for unemployment. Despite the fact that unemployment seems to be slowing (11.1%...
As someone who started her career in advertising in account management, decorum and client management are now in my blood. I’ve always had the desire to...
One of the most important business metrics during a recession is customer retention. Of course, getting new customers is vital to growing a business, but keeping...