Most founders end up using a number of agencies when their startups are still in the early stage. You really don’t have a choice at that...
Some people think being a CEO is a glamorous lifestyle. They think it means jetting off to attend high-level meetings with important people. They see the...
People say you should never hire your friends. For startups, I’d double down on that piece of advice. If you’re splitting a venture 50/50 between you...
Ideas don’t always come to you when you need them. But you never forget the moment something really special hits. I still remember the moment the...
ThirdLove was about to move into a brand new office, and the other day I was walking around our old space, thinking about the time we’d...
I would be hard-pressed to think of a founder who intimately knew their product before starting their company. More commonly, founders are potential customers rather than...
Offline marketing often seems like a risky proposition for e-commerce companies. Today, everything is tracked, measured, analyzed, and organized. Clicks are counted, and page views are...
Building a startup is a bit like building a relationship. When something feels really difficult — you’re trying to make it work, but you just can’t — it’s a sign...
The term "thought leadership" is a fairly new one in the marketing world.
Done right, transparency promotes open and collaborative work environments. It fosters team trust and communication. And it promotes cultures where intellectual honesty and data-driven decisions supersede...