A lot of people think successful thought leadership is about mass exposure. It’s not. Exposure is being in a lot of different places, often. It’s creating...
In less than 12 months, we (as a company) crossed the 7-figure revenue mark, employed a dozen or so people full-time, had healthcare benefits, attracted two...
Many people make the same mistake when they start out in marketing—they think there isn’t much to it. The average newbie says, “Since we’re in the...
Just over a decade has passed since Christopher Ju left university life to pursue a career as a hip-hop producer. Well actually—that’s not entirely true. He...
Nowadays, everyone wants to know how to become a Thought Leader. The strategy is actually pretty simple: add value to your industry by sharing what you...
In 2007, the New York Times wrote: Anywhere the eye can see, it’s likely to see an ad. “We never know where the consumer is going...
Early in my career, I worked as a communications associate at Amp Up NYC, a nonprofit dedicated to bringing band music education to New York City...
I hear it all the time: “How do I build a more effective personal brand?” There are a couple of things wrong with that question. For...