Many people make the same mistake when they start out in marketing—they think there isn’t much to it. The average newbie says, “Since we’re in the...
Just over a decade has passed since Christopher Ju left university life to pursue a career as a hip-hop producer. Well actually—that’s not entirely true. He...
Nowadays, everyone wants to know how to become a Thought Leader. The strategy is actually pretty simple: add value to your industry by sharing what you...
In 2007, the New York Times wrote: Anywhere the eye can see, it’s likely to see an ad. “We never know where the consumer is going...
Businesspeople often have a pop culture blind spot. They think it’s irrelevant at best, frivolous at worst. But that’s a major oversight. Marketing is both art...
There are few things I love more than buying people presents. Even when it’s not their birthday or a holiday, I’ll get my friends gifts just...
Early in my career, I worked as a communications associate at Amp Up NYC, a nonprofit dedicated to bringing band music education to New York City...
When you run a company, crafting a distinct and recognizable voice helps you differentiate your brand from your competitors. Your brand’s voice is the purposeful expression...
When people see what I’ve built for myself as a writer, they think it’s the result of my degree in creative writing. It’s not. I tell...