The direct-to-consumer space is an $18 billion industry. However, that doesn’t mean DTC is the be-all-end-all for modern day businesses. In fact, what type of product...
We live in a world where consumers vote with their dollars. Every time you make a purchase, whether you realize it or not, you are saying...
“We’re all in this together.” For the past five months, that has been the message of the United States and all around the world. Governments are...
When you search for a restaurant, what’s the first metric you pay attention to? Usually, it’s reviews. Whether it’s Google Maps, Yelp, or OpenTable, it feels...
There are two types of leaders. You see this at the executive level, and you see it all the way down throughout an organization with multiple...
The top salespeople in every organization are the ones who drive the majority of the company’s revenue. This is what’s known as The Pareto Principle, which...
If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity...
Hiring new employees over Zoom has been an adjustment. For more than a decade, my public relations agency Stanton & Company has worked from an office. We are...
When it comes to building a consumer goods product, conventional wisdom (especially in Silicon Valley) is to go all in on one marketing channel. For example:...
Businesses fail every day for a number of reasons. There’s no market for the product or service being sold Incorrect go-to-market strategy The product doesn’t actually...
Joe Gardner
The one sport that taught me the most about leading teams and building companies was hockey––a game of tenacity, toughness,...
Richard Newman
Life-changing conversations don’t always happen after a presentation in the workplace—they happen in elevators, hallways, and break rooms. Your greatest...
Brian D. Evans
People with an atypical mindset use what doesn’t work as a way to find opportunities that everyone else is ignoring.
Sami Rusani
Whether you’re giving an impromptu sales pitch or trying to make friends in a bar, your ability to connect is...
JC Grubbs
A strong privacy policy is a serious competitive advantage for a business. After all, if data is your stock and...
Minutes Staff
Here’s why storytelling, patient data-driven marketing, and—imagine this—offline marketing need to be part of your marketing strategy in 2019 and...
Jeff Byers
I told myself that not only would I work in the offseason, but I would find a job that required...
Bibop Gresta
Sustainability isn’t just about how the product is created. It’s also very much about how the product is destroyed. This...
Joe Gardner
If you’re an investor, know that these pieces must be in place before you invest in a startup: The founders...
Minutes Staff
Work-life balance means something different to everyone, but we all need it to be the best we can both at...
Matthew Jones
We all deal with major life changes—it’s part of being human. Whether it’s death, changing jobs, re-locating, or another significant event, each...
Matthew Jones
Capitalism turns people into commodities. People, in all of their complexities, get reduced to titles, net worth, and are only viewed...
Dan Moore
The other morning I woke to a bombardment of millennial tropes. They came from my timelines and news feeds, my...
Nicolas Cole
You’ve heard the term “mid-life crisis.” It’s that time in every person’s life when they wake up one morning, their...
Nicolas Cole
The term "thought leadership" is a fairly new one in the marketing world.
Nicolas Cole
A resume is nothing but a list of skills. Here's what's missing.
Nicolas Cole
This is precisely why improvement and growth is a process--not a destination.
Nicolas Cole
This 1 shift will immediately put you in a better mental state.
Nicolas Cole
It's not your company blog, that's for sure.
Nicolas Cole
That person with 1M followers? They might not be as influential as you think...